SCENT and Advertising(转自Robert之家)

2002-12-16 13:28:21

看到战友的几经挑起我的脑经现在我是好恶心ETS. 非要把几经
公开不可:

12/12/02

RC

Use of Scent in Advertising.

Start with an introduction saying companies likes to use scent in their advertisements. For instance scented \\"prints\\" in print media for products such as Perfume, and another product that I forgot. However, these marketing guys probably does not realize, or aware, or care to find our ( I forgot which one) the physiological responses that these scents induce in people.

Then it went on to describe how scent simulates your olfactory neurons and go straight to (screw up, ETS mostly) your brain. However, it then argues that doing such study on consumers are not easy because people have a limited range of responsiveness to scent, at about 50. That is, we can tell about 50 different scents. IN CONTRAST, study using VISUAL CUE ar easier to conduct ( an inference question here).

Question :
What can be infered about ability to detect visual cue ?

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